The scammers are nasty, heartless, ruthless people. They run into problems — maybe an incident on the job site, or an accident involving a teenage son. "The scammers are so experienced in what they do, because they do what they do on such a massive scale," Williams said.But they're good at what they do." And the stories are all too often the same. "They're running the same scam with 1,000 people at the same time." If you don't pony up the cash, the con artist could use your racy photos or adult-themed conversations to extort the money from you."You should be sharing only information you'd be happy to share on a 35-foot billboard above your home," Williams said.
And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world."People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said."However, upon a face-to-face meeting, most of this list goes out the window — people instead rely on their gut-level reaction to another person." The other problem, according to the research, is the emphasis placed on clients' similarities."To be sure, similarity on some dimensions, like race and religion, does predict relationship well-being," two of the study's co-authors wrote in The New York Times."However, the vast majority of people mate with demographically similar partners anyway, so such findings aren't especially useful in helping dating sites narrow a client's pool of potential partners." The Times piece goes on to say, "None of this suggests that online dating is any worse a method of meeting potential romantic partners than meeting in a bar or on the subway.
But it's no better either." So an algorithm isn't smart enough to figure out if two strangers are soulmates. "Mainly, online dating sites give you more options beyond your existing social network that you wouldn't have had otherwise," Eastwick said.
They also weed out people who don't want a long-term relationship, or those with whom you're basically incompatible — say, people with vastly different educational backgrounds or religious beliefs. Daniel Williams with the Canadian Anti-Fraud Centre said most victims are over 40, fresh out of a long-term relationship and haven't dated for decades.
"They're vulnerable, trusting, emotionally fragile, and the scammers seem to pick up on that from a mile away," Williams said. We all want the same things — to love and be loved.
From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.
But for those of us looking to go a cheaper route, there's a solution: the internet.
But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.