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These changes on profile pages carry over to e Harmony's overall redesign, which focuses on visuals and readability, according to Mishra.

Mishra said the old questionnaire format was "scary looking" and "like a tax form." The new design (pictured below) keeps it to one question per page.

So, from a user standpoint, you might feel like you're actually moving through the process.

Users will see the latest site enhancement on Wednesday.

e Harmony's personality profile, which gives users insights about themselves, will become more visual with a feature called "The Book of You." "Our thought is that in order to be ready for that amazing relationship or that amazing person, you really should understand yourself and how people perceive you," Mishra said.

For the first time in about a decade, online dating site e Harmony is rolling out some pretty major design changes and improvements to the user experience.

Santa Monica, Calif.-based e Harmony, which launched in the U. in 2000, is trying to unify its look, refresh the user experience and stand out in a sea of online dating competitors, like and Ok Cupid.Every aspect of the user experience is now different — from creating your profile page, to reviewing your matches.The new responsive design ensures it works well even on the i Pad.Though e Harmony has been gradually unveiling its new, magazine-like profile page to some users since last summer (including new users and beta testers), all existing U. users will be automatically switched over in the coming weeks.The company's Vice President of product management, Arvind Mishra, told the new profile design cohesively shares details about a person like a story, in contrast to the old profile page, which had multiple box modules.The profile page change is a stark difference from e Harmony's old design, and it looks similar to pages.